If a woman wanted to support the war effort without enlisting in the military divisions available to her, she could take up work in a factory creating ammunitions and other military equipment. She could also buy Victory Bonds to help fund the war effort.
At the beginning of the war, about 600,000 women held permanent jobs. During the war, this number doubled - Canada's population was 11,000,000 and 1,200,000 million women held full time positions, many in traditionally male fields such as manufacturing,
the service sector, and construction. This poster encourages women to support the war effort by "making bombs and buying bonds!", though the ultimate call to action is to "Buy VICTORY BONDS."